It’ll soon be easier to stop receiving those annoying marketing emails you subscribed to. | Image: Google
Google is preparing to enforce new Gmail requirements that aim to reduce spam, improve email security, and make it easier to unsubscribe from commercial email senders. The new requirements will be imposed on bulk senders — defined as those who send over 5,000 messages to Gmail accounts each day — by February 2024.
As part of the requirements, Google will begin enforcing a clear spam rate threshold for bulk email senders to prevent them from bombarding Gmail users with unwanted messages. Gmail’s existing bulk sender rules advise senders to keep their spam output below 0.3 percent, but this is currently worded as a recommendation. Google says the change should result in less spam clogging your inbox.