The Shop tab is rolling out today both in the US and globally. | Image: Google
Free ad-supported streaming TV is the burgeoning new trend that everyone’s getting in on, and we’ve all got our favorite shows on Netflix and other services, but what about those times when you just want to spontaneously rent or, dare I suggest, buy a movie? If you’ve got a TV or streaming box that runs Google’s Android TV platform, those archaic rentals and digital purchases are about to get a little more convenient — and easier to find. Starting today, Android TV is adding a Shop tab to the main navigation that will appear alongside Search, Home, Discover, and Apps.
“The shop tab lets you explore movies to buy or rent and make purchases directly on your Android TV,” Google wrote in a blog post. “So whether you are searching for a new…