Illustration by Alex Castro / The Verge
Mozilla is testing a new built-in “Review Checker” feature for its Firefox browser that rates how reliable a product’s customer reviews are. The experimental feature was initially spotted by MSPowerUser, and Firefox’s senior director of product management Byron Jourdan confirmed that the company is testing the functionality “with a limited audience in the United States,” in a statement given to The Verge.
Fake reviews are a big problem for online retailers, which have had to take increasingly aggressive measures to stop malicious actors from using them to boost the ratings of their products. Amazon has previously taken down tens of thousands of reviews deemed to be fraudulent, and has even taken legal action against individuals who…