Image: Samar Haddad / The Verge
Ilya Pozin, the CEO of a TV startup called Telly, has a plan to take over your living room. The first is to build the best TV ever because he’s convinced that your TV is the most important device in your house and is being criminally underutilized as manufacturers cut every imaginable cost in the name of selling the cheapest sets. The second is to sell you that best TV ever for a price of zero dollars and zero cents.
Before founding Telly, Pozin was the founder and CEO of the streaming platform Pluto TV. Pluto’s big idea, back in 2013, was that people might not want to pay for streaming services forever and that someone should come in and build an ad-based network that could capture all those viewers. That idea is now everywhere in…