Domino’s pizzas listed in Uber Eats. | Image: Domino’s
Domino’s, the world’s largest pizza company in terms of sales and stores, has signed a deal with Uber to list its menus on its Eats and Postmates delivery apps in the US, the company has announced. Although orders will continue to be delivered by uniformed Domino’s drivers, the company hopes that listing its menus on the apps will expose it to more potential customers.
The pizza chain has been a notable holdout in the shift towards third-party delivery apps in the US, which The Wall Street Journal previously reported can increase sales but harm profit margins and interrupt the direct relationship between restaurant and customer. Fellow pizza brands Papa John’s and Pizza Hut already work with third-party delivery apps in the US. One…